Figures indicate that a Piedmont town near the French border is presently the most economical ski resort in Europe for adults
For years, Bulgarian ski resorts have been regarded as the preferred choice for British skiers seeking an economical option to hit the slopes. While Borovets and Bansko may lack the glamour of Verbier, the après-ski vibrancy of St Anton, or the charming villages of the Trois Vallées, they have stood as the reliable, budget-friendly choice, maintaining their unbeatable status for over a decade.
However, a significant shift has occurred this year, as the Bulgarian resorts find themselves overshadowed by an unexpected budget contender: Bardonecchia in Italy. Situated in Piedmont, just 96km from Turin and a short drive from the French border, Bardonecchia has emerged as the most cost-effective ski resort in Europe for adults, as per recent research.
After analyzing the costs of a week’s adult ski pass, ski and boot rentals, lessons, various drinks, and slopeside lunch across 36 European resorts, it was revealed that at £531.65, Bardonecchia proved to be notably more affordable than Borovets (£553.98), securing the top spot. It also surpassed the third-placed Le Corbier in France (£611.32) and provided considerably better value than many renowned resorts, including Morzine in France (£760.56) and Ischgl in Austria (£893.44).
Predictably, the top spot for individual costliness goes to the millionaire’s haven of Zermatt. A week for a single adult this winter, excluding travel, accommodation, or evening meals, is estimated at £1,334.76.
In the broader context, among the “big four” European destinations—France, Switzerland, Italy, and Austria—Italy emerges as the most cost-effective, with three additional Italian resorts—Sauze d’Oulx, Sestriere, and La Thuile—in the top 10, according to the annual ski resort report by Post Office Travel Money.
Situated at the southern entrance of the Fréjus road tunnel, Bardonecchia has served as a beloved ski resort for over a century and played host to certain events during the Turin Winter Olympics in 2006.
The research reveals that prices in Bardonecchia have experienced a modest increase of only 1.4% in the past year. In contrast, the second-ranked Borovets witnessed an 8.2% rise, and Bansko, now in sixth place, faced an 18.1% increase primarily driven by elevated ski school costs.
In nine out of the 31 resorts surveyed both this year and last year, prices have declined, with the most substantial reductions observed in Les Arcs, France, and Wengen, Switzerland, both registering a 5.5% decrease.
When considering prices for a family of four, the most economical resort was Jahorina in Bosnia and Herzegovina (£1,656.62), followed by the Italian resort of Passo Tonale in second place, and Bardonecchia securing the third spot.
Laura Plunkett, Post Office Travel Money’s head, emphasized, “The costs associated with ski resorts are likely to significantly influence destination choices this year, especially as the increasing cost of living in the UK impacts the budget available to ski enthusiasts for their annual winter sports holiday.
“That’s why it’s crucial for them to thoroughly research before booking and consider all the expenses associated with a ski holiday in the overall package price. Encouragingly, prices have decreased in several popular resorts, and in cases where there is an increase, it’s not as substantial as one might anticipate, considering inflation levels across Europe.”
Even the ski lifts are less stressful and lots of fun
Italy has consistently been the preferred destination for numerous ski enthusiasts, with Bardonecchia striking the right chords and garnering a dedicated following, especially from northern cities like Turin. Originally a tranquil medieval retreat with a castle situated at the far end of the Susa Valley, Bardonecchia’s status changed dramatically in 1871 when the Fréjus rail tunnel was constructed, elevating it to a strategic point. The real surge in skiing popularity occurred in 1934 when two Norwegian brothers initiated the proceedings, and the 2006 Winter Olympics further brought renewed attention to the town.
The infrastructure is well-developed, with punctual bus services and excellent food offerings. Chris Logan, the managing director of travel operator Crystal Ski Holidays, is an admirer. “Bardonecchia boasts over 100km (62 miles) of runs, providing ample enjoyment for all. I appreciate the atmosphere and cultural richness of Italian resorts, and they typically maintain high altitudes, ensuring consistent snow reliability.
Everyone highlights the flair and style, from the instructor skillfully skiing backward down the slopes in front of you to the vibrant colors and the generally cheerful demeanor of local residents. However, perhaps the true essence lies in its well-executed organization. In terms of ski resorts, the seamless integration of services stands out, exemplified by Bardonecchia’s three ski areas connected by a complimentary bus service.
During extended outings, there are exceptional refugios—mountain chalets offering delightful food and drinks—and the grappa is of superior quality. Even the lift queues receive the distinct Italian treatment, being less stressful and much more enjoyable than in other places.
